Faster Than Campaign Egypt

Getting new products into fans’ hands first is the speciality of Adidas, through its ‘pop-up retail’ strategy. At the Faster than campaign launch of SL20 and Ultraboost sneakers, Adidas opened a pop-up store in Egypt announcing whereabouts to fans and influencers via social networking sites. Fun games revolving around the concept of the campaign were awaiting the guests as well as valuable prizes.

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