Kristies Lab proudly led the vision, design, and seamless execution of the Johnnie Walker Black Ruby launch, a captivating evening that redefined luxury and innovation. In partnership with Sushi Samba, the event unfolded at Cloud Fifty One Café and Restaurant, transformed to reflect the bold spirit of Black Ruby. Every element was planned with precision, from immersive brand storytelling to interactive sensory installations that brought the new expression to life. Guests embarked on a multisensory journey through taste, sound, and atmosphere. Live entertainment energized the night, while tasting sessions and storytelling moments built a strong connection to the brand. Kristies Lab’s expertise in experiential production made the space a living narrative, turning the Black Ruby launch an unforgettable experience.