Hyalure, in partnership with SADCO, was set to introduce its groundbreaking Erelle dermal fillers to the Lebanese market. This was more than a product launch; it was the start of a “new era of beauty innovation,” highlighting Erelle’s next-generation, exclusive CMC Cross-Linked technology and its Italian excellence.

The Challenge: Defining a New Standard

Introducing a unique, CE-certified product like Erelle, “the only filler of its kind”, required an event that matched its caliber. The challenge was twofold:

1. Elevate the Brand: Design an atmosphere that speaks to both scientific precision and Italian excellence while feeling aspirational and personal.
2. Seamless Execution: Manage all aspects of a high-profile medical-aesthetics launch, ensuring flawless implementation from concept to cleanup, reflecting the precision of the product itself.

Our Solution: The KristiesLab Engine

KristiesLab was entrusted with the end-to-end planning, production, and implementation of this pivotal launch event. We became the creative and logistical engine behind the brand’s long-term success in the region.

1. Conceptualization & Detailed Planning

We translated the brand’s ethos (enhance, restore, and feel confident) into a tangible experience.

• Initial Concept Sketches: Developed a bespoke event design that was sleek, modern, and aligned with Hyalure’s scientific yet beautiful identity.
• The Blueprint: Created detailed logistical plans, managing vendor coordination, staging, technical setups, and minute-by-minute schedules.

2. Full-Scale Production & Implementation

Our team managed the complete execution on the ground, ensuring every detail was perfectly realized.

• Venue Transformation: Executed the custom-designed setup, including sophisticated lighting, branding elements, and an engaging presentation area to showcase the Erelle innovation.
• Technical Excellence: Ensured high-quality audiovisual production for all presentations, maintaining the scientific precision central to the brand.

3. Professional Hostess Coordination

Understanding that the first interaction is crucial, we managed a team of professional hostesses who personified the “Hyalure way.”

• Brand Ambassadors: The hostesses were trained to be courteous, knowledgeable, and elegant, ensuring a warm, organized, and high-end welcome for all attendees, setting the perfect tone for the evening.