Environmental Sustainability is encrypted in how we create moments, experiences and stories with our partners and how we responsibly do business everyday. We believe in the power of Marketing and Events in making the world a better and a safer place for all.

Greening the Events

We believe in the power of events in creating a positive change. As such, we are committed to greening the events and transforming the landscape of experiences with a focus on sustainability. From reducing our carbon footprint to prioritizing waste reduction and recycling, we strive to set new standards for eco-friendly practices aimed at greening the events industry across the Arab MENA Region.

Circular and Sustainable Solutions

We believe in the power of design thinking and innovation in creating a positive impact. We are committed to adopting a circular approach and a sustainable mindset focusing on minimizing waste and maximizing the lifespan of resources. From product design, branding, campaigning to event planning, we embrace a responsible approach promoting the 3 key Rs: reduce, reuse and recycle.

Social Impact DNA

Social Impact is embedded in the very fabric of our business model. We recognise that our influence is far beyond Marketing and Events – it extends to the hearts and minds of our communities, contributing to a more inclusive and sustainable world.

Elevating Communities

Community empowerment is not just a goal—it’s a mission. Through strategic initiatives, partnerships, and outreach programs, we aim to uplift and empower communities, creating a ripple effect that extends beyond our immediate sphere of influence.

Partnering for Change

Collaboration is key to magnifying impact. We actively seek partnerships with organizations that align with our vision for positive social change. Together, we can amplify our efforts and address societal challenges on a broader scale.




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