At the Mandarin Oriental Marrakech, KristiesLab produced a six-month venue takeover that turned the world of Hacienda by Don Julio into a living experience. From the first sketch to the final spotlight, every element was designed to evoke warmth, craftsmanship, and connection, transforming the resort into a vibrant destination where the spirit of Don Julio came alive day and night.
“We didn’t design an event; we built a world that lived for six months.” KristiesLab Creative Team
To reinterpret Don Julio’s Hacienda story within Morocco’s most iconic resort, merging Mexican authenticity with Moroccan luxury while maintaining a consistent experience for six consecutive months. The challenge was not only creative but operational: ensuring the venue remained fresh, functional, and brand-perfect every single day.
KristiesLab led the project from concept development to execution and long-term oversight, ensuring creative precision and operational excellence throughout.
– Concept storytelling rooted in the Hacienda lifestyle
– Complete visual identity for the space: materials, palette, lighting, signage
– Spatial layout and 3D renderings aligning with brand guidelines
– Custom fabrication and set construction
– Technical setup, lighting design, and finish coordination
– On-site supervision to ensure quality and brand coherence
– Daily coordination across vendors and suppliers
– Maintenance of decor and setup integrity for six months
– Quality control to preserve the brand experience over time
– Recruitment and training of professional hostesses
– On-site supervision to ensure hospitality aligned with Don Julio’s premium standards
The Hacienda by Don Julio takeover became a benchmark in long-term experiential brand environments.
– Sustained Brand Immersion: The activation extended Don Julio’s presence across Morocco’s luxury scene for half a year.
– Operational Excellence: Every touchpoint, from decor to staffing, reflected precision and care.
– Emotional Resonance: Guests didn’t just visit; they felt part of a story one infused with authenticity and artistry.
“It became a living Hacienda. not a setup, but a feeling.”
Category | Deliverables |
Creative Direction | Concept, storytelling, moodboard, and 3D visuals |
Production | Fabrication, decor, technical setup, lighting |
Operations | Vendor management, logistics, maintenance |
Experience | Hostess recruitment, training, and guest management |
Client: Don Julio
Location: Mandarin Oriental Marrakech, Morocco
Duration: 6 months
Scope: Full creative direction, production, and on-ground operations
