Our Role

KristiesLab was entrusted with the end-to-end conception, creative direction, design, and execution of
the “Maybe It’s Maybelline – Glam Festival.” From initial concept to on-ground delivery, we managed
every layer of the festival to ensure a seamless, immersive, and high-energy experience that highlighted
Maybelline as the #1 makeup brand in Lebanon and globally.

Key Responsibilities:

• Concept Creation & Creative Direction: Developed the festival’s narrative and production
  roadmap, bringing a bold, carnival-inspired vision to life.
• Design & Brand Assets: Produced all event visuals, including stage backdrops, installations,
  signage, photo moments, and on-ground branding aligned with Maybelline’s global guidelines.
• Venue & Technical Production: Secured the Seaside Pavilion and oversaw all technical and
  aesthetic aspects, including lighting, sound, staging, and décor.
• VIP, Influencer & Media Management: Coordinated media, influencers, and key guests,
  including headline entertainment with DJ Chloe Kteily and seamless guest flow.
• On-Site Execution & Operations: Managed hostess selection and training, supervised real-time
  event flow, and handled proactive operational decisions.
• Integrated Brand Experience: Embedded Maybelline products and messaging throughout
  interactive, high-engagement touchpoints.

Our Objectives

• Deliver a high-energy, memorable festival experience that reinforced Maybelline’s market
  leadership in Lebanon.
• Ensure end-to-end precision and consistency across creative, logistical, and operational aspects
  of the event.
• Enable the Maybelline team to fully engage with their guests while KristiesLab handled all
  execution details.
• Strengthen the brand’s connection with key audiences through immersive, interactive, and
  impactful brand touchpoints.