Kristies Lab partnered with Johnnie Walker for the inaugural Black Label Challenge, which invited bartenders and bar owners from around the globe to create their signature Black Label cocktails for a chance to win an exclusive trip to Edinburgh, Scotland. Leveraging our expertise in event production, management, and concept ideation, we meticulously orchestrated Johnnie Walker’s channels and assets to maximize engagement on a global scale. From the initial concept development through to the execution of detailed promotions, Kristies Lab ensured a seamless and captivating experience for all participants, demonstrating our capability to manage and produce large-scale industry events that not only inspire creativity but also strategically engage an extensive professional network.