Managed and founded by Joanne Karkour. 

KIDDING is an independent Kids Teens and Moms lifestyle store based in Beirut.

It is the Kicky Happy Family Destination 

We cater for mischievous yet trendy and elegant Kids & Tweens as well as their fashionistas’ effortless simple yet elegant parisian style mothers.

We are designers, shopkeepers, parents, neighbors, wanderers and most importantly citizens of the world.

We bring many years of experience working inside the kids, teens and women fashion and accessories industries.

We constantly roam around the world to put together a curated collection of design-driven products.

We use our discerning eye to craft a distinctive assortment of clothing, accessories, gadgets, and games.

KIDDING strives to source organic, sustainable, fair trade goods whenever possible while seeking to carry a range of items that are accessible to every family.

KIDDING is also committed to promote Lebanese designers.