Our Owner and co-founder, Farah Sakar, is a licensed Holistic Nutritionist and Health Coach from the Institute of Integrative Nutrition – New York. she decided to use her knowledge in the field to develop a larger concept with our product, going beyond its original use in food consumption,  to spread awareness about the benefits of using organic products in our daily lives, the benefits of olive oil off the plate ( skin care and gut health – olive oil as medicine ), encouraging local and family owned startup companies, creating a community that follows a sustainable living ( we strongly encourage recycling and leading an eco friendly community ), cost effective product that serves the community. Most importantly, we want to be a part of our community’s health journey towards a better, healthier generation.