Develop and implement performance-driven advertising strategies for a portfolio of clients.
Manage advertising budgets efficiently across platforms such as Meta, Google Ads, TikTok, LinkedIn, and others.
Monitor and analyze campaign performance, ensuring continuous optimization to meet KPIs.
Collaborate with creative, content, and account management teams to align campaign goals with broader marketing objectives.
Prepare regular performance reports and provide actionable insights to clients and internal teams.
Stay up to date with industry trends and best practices in digital advertising.
Requirements:
Proven experience in a similar role within a marketing or advertising agency.
Strong understanding of digital ad platforms, bidding strategies, audience segmentation, and tracking tools.
Data-driven mindset with strong analytical and reporting skills.
Ability to manage multiple clients and campaigns simultaneously.
Excellent communication, time management, and organizational skills.
