Brand: Johnnie Walker Black Ruby
Location: Dubai, UAE
Scope: High-Impact Brand Launch
Services: Creative Direction, Event Production, Experience Design, PR & Influencer Management
KristiesLab led the creative and operational direction of Black Ruby Dubai’s exclusive launch, delivering a multi-sensory experience designed to reflect the brand’s bold identity and vision for regional expansion.
Our team curated immersive storytelling installations, live performances, and detailed brand touchpoints to bring the narrative to life. From targeted influencer invitations to on-ground hosting and media coordination, every step was designed to maximize visibility, enhance positioning, and foster long-term connections with key opinion leaders.
Outcome:
