Brand: Johnnie Walker Black Ruby
Location: Lebanon
Scope: Brand Launch Event
Services: Concept Development, Event Production, Creative Direction, PR & Influencer Strategy
We partnered with Black Ruby to deliver an immersive launch experience that seamlessly combined bold flavor with elevated storytelling. From concept to execution, every aspect of the event was meticulously planned and executed to reflect the brand’s sophisticated identity and introduce it powerfully to the Lebanese market.
Our scope included complete event planning and production, sound and lighting design, visual storytelling, and strategic PR and influencer outreach. Guests were invited to engage in a curated tasting journey enhanced by immersive moments and an atmosphere of understated luxury.
Outcome:
