The general idea was giving a character and an emblem for this restaurant that could be reflected in all printed materials and in the interior of the restaurant that can give consistency to the brand and a distinctive identity in the market and in the mind of the consumers. Humanizing the character and giving it a name played a huge part of the identity. All the illustrations were carved on the wooden tables as well as on wooden panels inside the restaurants. In order to enhance the dining experience and help customers makes satisfying choices and stimulate appetite, we considered that the menu is indeed an advertising tool that is capable of communicating the identity of the restaurant and drives profit, thus our simple clean yet creative menu design.