Croq M is a french bistro located in the heart of Beirut. The general idea was giving a character and an emblem for this restaurant that could be reflected in all printed materials and in the interior of the restaurant that can give consistency to the brand and a distinctive identity in the market and in the mind of the consumers. Humanizing the character and giving it a name played a huge part of the identity. All the illustrations were carved on the wooden tables as well as on wooden panels inside the restaurants.