We partnered with Diageo to deliver an exclusive private dinner celebrating the launch of the Diageo 0.0 portfolio in the Kingdom of Saudi Arabia, hosted at Café Boulud, Four Seasons, bringing together a handpicked group of 11 distinguished guests for an elevated, alcohol-free experience.
Our services included:
The event was designed as a refined and immersive dining experience, featuring bespoke food pairings crafted using ingredients inspired by the 0.0 portfolio. Every detail was carefully considered to reflect the essence of the brand while highlighting a sophisticated, alcohol-free offering. KristiesLab managed the event end-to-end, ensuring a seamless journey from guest arrival to final execution, with a strong focus on detail, flow, and overall experience.
The result was a sophisticated and well-executed evening that successfully showcased the Diageo 0.0 portfolio in a way that felt both elevated and culturally relevant. The experience resonated with guests, reinforcing the brand’s presence in the market while demonstrating that premium experiences can be both refined and alcohol-free.
