Feel the Boost

Adidas

Adidas

Adidas is experimenting with the Instagram-friendly, ephemeral pop-up model in an effort to sell sneakers while also gaining social media traction. The retailer launched a “performance enhancement playground” for visitors to test the ‘Adidas Feel the boost’ while participating in activities like competing in a vertical jump test and so many more. The venue was optimized for Instagramming potential, painted in bright colors mostly yellow and with delineated photo spots and hashtags emblazoned on the ground.

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