In 2019, Diageo MENA hosts first Keep Walking Lebanon Expo. The platform was created for university students to interpret “Keep Walking Lebanon.” It started with the #KeepCreatingLebanon competition where students from architecture, film, graphic interior and fashion design presented their projects. Launch night hosted a number of select guests who got to experience the work first hand. On that note, George Rbeiz, General Manager Diageo MENA said, “It brings us great pride to see how far the Johnnie Walker brand has come and how it progressed in Lebanon. This achievement is brought to the fore through brilliant creative interpretations crafted by promising university students.” Jury member and CCO of Leo Burnett MENA Bechara Mouzannar commented, “It is an honor to be a part of this initiative. It helps talented millennials express their progressive ideas and transform them into finished projects that could keep Lebanon walking.”