Our team led the complete branding and visual production, ensuring that every element signage, print materials, digital screens, and décor was harmoniously aligned with Masri’s new visual identity.
We handled end-to-end coordination, managing all logistics, vendor relations, guest flow, and timing to ensure a seamless, high-caliber experience. Every moment was orchestrated with precision from the first guest arrival to the final reveal.
Our in-house production team captured the emotion and impact of the evening through photography and videography, creating a timeless archive and dynamic content library for Masri’s communication channels and future campaigns.
Every guest touchpoint was designed to feel personal, engaging, and memorable blending storytelling, design, and hospitality in one immersive experience.
The Masri 75th Anniversary was not just a celebration, it was a statement. The reveal of the new logo marked the beginning of a bold new chapter for the brand, met with excitement and admiration from all attendees. Through full-spectrum event mastery, from concept to execution, KristiesLab transformed vision into emotion, delivering an unforgettable night that honored the past while celebrating the future.
A Legacy Reimagined When Masri entrusted KristiesLab with its 75th anniversary celebration and new logo reveal, we knew this moment was about more than an event, it was about honoring 75 years of legacy while shaping the vision for the decades ahead.
Our mission was to create a celebration that reflected Masri’s proud history while unveiling a refreshed identity for the future, an experience that was both emotional and forward-looking. The evening had to be timeless yet contemporary, blending heritage, innovation, and elegance into one cohesive story.
We took on the full scope of planning, production, and creative execution for some elements from concept to curtain call ensuring every touchpoint resonated with Masri’s prestige and purpose.
From the very first sketches, we imagined the event as a narrative a journey through time. Every detail, from the stage design to the lighting cues, was crafted to mirror the brand’s evolution and culminate in the powerful reveal of its new logo.
