Maybelline Glam Festival

A Comprehensive Event Success Story – Market Lebanon

Overview

Maybelline entrusted KristiesLab with the full conception, creative direction, design, and execution of “Maybe It’s Maybelline – Glam Festival” a flagship brand experience held in Beirut, Lebanon.

KristiesLab created the overall festival concept and translated Maybelline’s campaign into a bold, immersive, and high-energy experience designed to reinforce the brand’s position as the #1 makeup brand in Lebanon and globally.

From the earliest concept stages through to on-ground delivery, KristiesLab held full ownership of the project, ensuring a seamless, memorable, and flawlessly executed festival experience across every touchpoint.

The KristiesLab Solution: End-to-End Ownership

As Maybelline’s dedicated full-service event partner, KristiesLab led every creative, logistical, and operational layer of the Glam Festival, guaranteeing consistency, precision, and impact throughout.

Scope of Work Included:

Concept Creation, Strategic Planning & Creative Direction
Development of the Glam Festival concept, creative narrative, and a detailed production and logistics roadmap to bring the brand’s carnival-inspired vision to life.
Design & Brand Assets
Full design of all event branding and visual assets, including stage backdrops, branded installations, signage, photo moments, and on-ground visuals, aligned with Maybelline’s global brand guidelines and adapted to the local market.
Venue & Technical Production
Securing and managing the Seaside Pavilion venue and overseeing all technical and aesthetic components, including lighting, sound, staging, and décor.
VIP, Influencer & Media Management (A–Z)
End-to-end coordination of influencers, media, and key guests, including securing headline entertainment with DJ Chloe Kteily, guest list management, and smooth check-in and guest flow.
On-Site Execution & Operations
Complete on-ground management, including hostess selection, training, supervision, real-time event flow control from the 8:00 PM start, and proactive operational decision-making.
Integrated Brand Experience
Seamless integration of Maybelline’s products and campaign messaging into the festival environment through interactive and high-engagement brand touchpoints.

Results

The Maybelline Glam Festival delivered a high-energy, immersive brand experience that reinforced Maybelline’s market leadership and strengthened its connection with key audiences.

KristiesLab’s end-to-end ownership and meticulous execution allowed the Maybelline team to focus fully on engaging with their guests, confident that every creative, logistical, and operational detail was handled with precision, professionalism, and care.