We led the full conceptualization and execution of Maybelline’s annual Ramadan Iftar, delivering an
elegant and immersive brand experience.
Our services included:
To celebrate Ramadan, we designed a refined evening that blended beauty, community, and
celebration. The iftar brought together leading influencers, media representatives and public figures
for an elevated dining experience within a sophisticated Ramadan ambiance.
The highlight of the night was the regional unveiling of Maybelline’s global campaign, “Who Stole
the Lifter Glaze?” a bold and playful concept created to spark curiosity, conversation, and
engagement among attendees.
From creative strategy to on-site production and seamless guest management, our team ensured a
smooth, memorable experience that reflected Maybelline’s commitment to meaningful community
connection beyond traditional beauty activations.
