Moishi

BRANDING | BRAND GUIDELINES| TYPOGRAPHY | IMAGERY | FONT FAMILY | STORYTELLING

BRANDING | BRAND GUIDELINES| TYPOGRAPHY | IMAGERY | FONT FAMILY | STORYTELLING

Moishi is a UAE-based brand of Japanese delicacies that has since expanded throughout the MENA region. It is especially known for its ice cream mochi desserts. While launching their new summer flavours, we wanted their customers to almost taste how refreshing their treats really are. Bursting with flavour and color, this campaign was a drastic contrast from the toned down and classic feel the brand usually has which made it stand out that much more. b

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