Designed to bring the Galaxy Note10 experience to the consumer, these activities are programmed to be held at key touch points by means of Truck Activation, Mall Strollers, Bicycle Activation, and Mall Activation, accompanied by user experience, fun and special incentives. In the case of truck activation, showrooms on wheels will sprout at 19 strategic locations in key Lebanese cities and towns, across coast and mountain, and over four 4-day weekends in September. Truck Activation will feature Icaros VR/Gaming area experience area, roaming smart trays, as well as offer online sales, special discounts and giveaways. Moreover, a live band will play on top of the truck at six locations !