WHOOP Ooredoo Marathon Activation – Doha

Ooredoo Marathon Sponsorship Activation

Our Role

KristiesLab partnered with Whoop to create a fully custom exhibition booth for their
sponsorship of the Ooredoo Marathon Doha 2026. We designed and delivered the experience
from scratch, covering every element of the space including walls, branding, flooring, ceiling,
lighting, displays, flags, presentation areas, and the front-facing branding structure. Our team
was also present on-site throughout the event, ensuring smooth execution and seamless
engagement with visitors.

Our services included:

  • Concept Development
  • Full Booth Design & Production
  • On-Ground Event Management
  • Interactive Display Setup

The booth transformed the area into an immersive Whoop experience, highlighting the watch’s
capabilities, performance tracking, and health insights. Every element, from the structural
design to interactive displays, was crafted to attract and engage marathon participants,
spectators, and fitness enthusiasts alike. The space encouraged visitors to explore, try out
products, and connect with the Whoop brand in a memorable way.

Our Objectives

  • Deliver a fully branded, high-impact booth from the ground up
  • Engage marathon participants and spectators with interactive experiences
  • Elevate Whoop’s brand presence during a high-profile sporting event
  • Provide a seamless on-site activation with a fully managed event experience

The final result was a dynamic, visually striking booth that captured attention, encouraged
interaction, and reinforced Whoop’s position as a leading performance and wellness brand.
Kristies Lab’s end-to-end management ensured the activation ran flawlessly while creating a
lasting impression on visitors.

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